BRC LEARNING leadership


We have partnered with True Place Consulting, experts in strategic communication to create this unique competitive, challenging, and fun way to fine tune commercial and critical thinking skills.
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Programme details
  • BRC Contact: Lauren Chexal
  • Start Date: Various
  • Delivery: Online 
  • Duration: 4-5 Workshops
  • Price(from): £2,095
  • Bespoke Options: Y

The programme can be commissioned with or without the workshops included. The simulator as a standalone activity and would be ideal for a large team event (min 24 people). We are offering a number of cross retail courses that add the dimension of competing against other retailers! Our Executive Challenge is ‘played’ over an intense 4 or 5 days (depending on numbers) and is 100% online.
programme overview
The programme is designed for senior leaders right across your business, leaders that have responsibility for teams, functions, and divisions. It is also a great short programme for entire Executive Teams to go through together for a bit of competitive fun!

The challenge is built around an online business simulator, in which delegates will join a board of directors of a fictitious business which manufactures and sells e-bikes and manage its performance across multiple business cycles. Critically learners will be exposed to real time competitive challenges which will test their decision-making capability, where they will be expected to draw strategic conclusions from the information to hand and remain agile in the face of changing, complex situations, where the data is imperfect and ambiguous. As the programme concludes, they will need to show their ability to explain complex ideas to others to gain their support.
The BRC and True Place have exclusive rights to the use of this business simulator in UK Retail.


Lauren Chexal

BRC LEarning
Lauren works with our partner True Place Consulting to shape and support the delivery of the programme. 


True Place

true place consulting
True Place is a strategic learning consultancy with expertise in creative thinking and communication. We work with True Place Consulting on our BRC Executive Challenge Programme and Storytelling Workshops.