BRC LEARNING specialist

CUSTOMER NEEDS EXPERIENCE (RCX)

BRC Learning has partnered with Internal Consulting Group (ICG) to create Retail Customer Needs Experience (RCx) - a 3-part, practical framework and guidance, adaptable to your company's wider customer strategy. Made specifically for retail, the framework is based upon a proven methodology across 15 years, and allows retailers to discover their customers’ needs much quicker than using traditional methods, act on them, and learn how to go beyond the basics to ensure customer retention.
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THE PROGRAMME

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Programme details
  • BRC Contact: Lauren Chexal
  • Start Date: Various
  • Delivery: Online 
  • Duration: 6 Hrs/4 Sessions
  • Price(from): Contact Us
  • Bespoke Options: Y
programme overview
The Customer Needs Experience Programme  empowers leaders to embed customers' experience capability within the organisation, ensuring that every person clearly understands their customer needs and how to best meet them. ICG has proved the framework to increase revenue, reduce costs, create happier staff and customers, in retail and in several other sectors.

RCX has three distinct components; Discover, Act, Learn.

RCX is a time-efficient and effective way of improving your customer strategy. Using a combination of existing and new data, it can be deployed in weeks, rather than months, delivering instant business insights that enable great customer experiences, operational improvements, new products and services and a reimagining of your customer strategy.

MEET OUR PROGRAMME TEAM

Lauren Chexal

BRC LEarning
Lauren works with our partner ICG to support the delivery of the Customer Needs Experience Programme.  

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ICG

Internal consulting group
Internal Consulting Group is a general management consulting firm that specializes in helping small and medium-sized businesses reach their full potential by focusing on personnel performance, operational efficiency, and structural organization.
Website

WHAT OUR LEARNERS SAY

Stephen's leadership at ICG means ICG certainly practice what they preach. They are one of the few consultancies that really listen to what their client trying to achieve, giving us some key insight that helped us to really shape our future strategy. 

Jo Foley | Asda
Stephen's philosophy of Customer Needs is at one with my own. Customer Needs are really the core of business. Stephen is a customer guru of our times. 


Lord Price | John Lewis Partnership
ICG led by the impressive Stephen Hewett, delivers a laser-like focus on the customer, which stood them apart in our minds. 



Jack Upton | Mc Donald's UK

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