BRC LEARNING Specialist

CUSTOMER METRICS THAT MATTER

This programme enables marketing, finance, human resources, and trading functions to come together around a common view of customer value, breaking down silos and making the customer metrics everyone’s business. This course complements our Customer Economics for Executive Leaders course, through enabling the wider organisation outside of the board/senior leadership to own a stake in building and sustaining customer value.
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THE PROGRAMME

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Programme details
  • BRC Contact: Lauren Chexal
  • Start Date: Various
  • Delivery: Online 
  • Duration: 2 Workshops
  • Price(from): £999 pp
  • Bespoke Options: Y
programme overview
The programme is suitable for managers and directors in finance, HR, trading and operations, policy, and organisational change, directly below the Board level, and with a strategic or cross-functional remit. It requires no prior marketing or financial experience.

By the end of this course, each decision maker will understand
  • how all core functions contribute to customer retention and acquisition,
  • how to make day-to-day trading decisions according to their impact on your customer economics,
  • how to calculate what customers are worth to your business and how their behaviour affects your bottom line,
  • the impact of platforms like Google and Facebook on how your business works and reaches customers.

MEET OUR PROGRAMME TEAM

Lauren Chexal

BRC LEarning
Lauren works with our partner more2 to shape and support the delivery of the  programme. 

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More2

More2 
More2 is a B2B and B2C data analytics consultancy for SME retailers providing a unique combination of customer-centric marketing campaign optimization, data-driven sales and marketing advice and strategic insight and planning delivered by experienced client strategy consultants and underpinned by executional capabilities.
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