BRC LEARNING SPecialist

CUSTOMER METRICS FOR C-SUITE & BOARDS

We have teamed up with an experienced retail marketing practitioner more2 to help retailers harness customer data and improve commercial performance through understanding important marketing metrics. This is a closed workshop, led by more2’s CEO and Founder, Kevin McSpadden, who has distilled over 27 years of experience in leading growth strategies for hundreds of direct and retail brands into this programme.
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THE PROGRAMME

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Programme details
  • BRC Contact: Lauren Chexal
  • Start Date: Various
  • Delivery: Online 
  • Duration: 2 Workshops
  • Price(from): Contact Us
  • Bespoke Options: Y
programme overview
Explore how retail and direct brands drive sustained growth and profitability by measuring the right marketing data that link customer behaviour to business performance. Topics include:
  • growth levers for direct brands
  • establishing a customer economic model
  • the metrics that matter
  • managing digital transformation
  • how to measure customer loyalty
  • multi-year forecasting
  • marketing effectiveness

More2 have worked almost exclusively with the retail sector for over 18 years, and today help over 80 clients apply customer data to drive growth. Kevin has honed these principles over years spent delivering customer economics workshops to senior retail stakeholders. 

MEET OUR PROGRAMME TEAM

Lauren Chexal

BRC LEarning
Lauren works with our partner more2 to shape and support the delivery of the programme. 

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More2

More2 
More2 is a B2B and B2C data analytics consultancy for SME retailers providing a unique combination of customer-centric marketing campaign optimization, data-driven sales and marketing advice and strategic insight and planning delivered by experienced client strategy consultants and underpinned by executional capabilities.
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