Earth to Earth Organics has taken this a step further and instead of just publishing an ambling manifesto as some companies are doing, they have put their money where their mouth is by developing a brand that has sustainability at the heart of everything it does. That's why they will be joining us for the BRC Leaders Summer School this year, to share their passion and leave their mark on our delegates.
We had the absolute pleasure of sitting down with the founders, Danny and Tenesia, to talk about their plans for the programme and what they're looking forward to most.
Let’s start with an introduction to you, Earth to Earth’s origin story, and why you do what you do?
After a while, speaking to my Nan and different friends, I thought, all right, let me just figure out how to do something myself I started to think about what remedies we used in Guyana, everything was pure and natural we used coconut oil and crab oil from the Amazon, two of the best skin healing oils. I started with coconut oil, but it wasn’t enough. I went down a beautiful rabbit hole and discovered cocoa butter, Shea butter, safflower oil, grape seed oil, beeswax etc… over the years the ingredients changed, the method changed, and my lifestyle choices changed. Our Body Butter helped my skin so much that I didn’t need anything else, it’s truly magic.
Where did you go from there? How did the business aspect begin to form?
I was still in the hobby phase but at the time the name Earth Organics came to me along with a few other names, I sent them to some friends to help me choose one and that was it, Earth to Earth Organics was born. I registered the name in 2016 just in case but we just kept it on the side and continued to focus on perfecting our formula.
We entered Harrow Business Den, came away with the award and launched Earth to Earth Organics in March 2018. That’s why even though we registered the business in 2016 we only count the years running as an actual business from 2018.
What was the next step in becoming the Earth-to-Earth Organics brand we know today?
We started growing our own food, so this is where the brand Organics evolved, and our lifestyle became the same thing as the brand. It was like the universe knew what it was doing when the name came to us. And since then, we've just been more eco-friendly with our personal lives; we moved to Bedfordshire, we're always going for walks and all that sort of thing. It’s really become this whole holistic view of lifestyle and brand. More natural, purer, and just bringing our customers on that journey. For instance, this summer, we'll be doing foraging, walks and things with our customers and they get connected.
That leads on nicely to how do plan to impact the BRC Leaders’ Summer School delegates and their thinking on the programme?
We feel like there's a disconnect between businesses when it comes to their impact on the planet and actually how that does in fact impact their own profit. Businesses would be doing themselves a disservice by not looking after the planet because effectively if you can't grow your ingredients, then you don't have a business. This is especially clear in our industry where all our natural ingredients come from the Earth. If we deplete the soil or do any type of mass long term damage to it, then it would impact on our business.
When you consider the long term, you're really investing in the long-term effects on your business as well as on the planet. It’s fitting that we’re included in the ‘Bridging the Gap’ expo because we’re trying to bridge the gap with regards to the connection from soil to profit.
What are you looking forward to most at the BRC Leaders Summer School? What have you got in store for the delegates attending?
Whether you've got an allotment or even just a windowsill, we want to encourage our customers to gain a deeper connection to the Earth and how long it does take to actually just grow something that a lot of us take for granted. We're going to bring that demonstration to our stand where we will get delegates hands dirty, literally!
That sounds incredible! What thoughts, feelings, takeaways would you like the delegates to leave with at the end of the experience?
It's also not just businesses - if they're an employee and they're not being as mindful about small actions that they might be making it can make a huge impact. It might be that they're making them because one, they might not know enough or two, because it's not coming from the top down to stringently implement some of those changes. It’s kind of just ticking down into people's minds that everybody has a part to play. It doesn't matter how small your role is as a business, everybody has a part to play for the overall impact. That’s what we're trying to get people to think about. Their impact makes a difference. Your individual impact makes a difference.
What attracted you to the BRC Leaders’ Summer School? What were you most excited about when you heard about it?
With regards to the BRC Leaders’ Summer School, it was the four lenses that really spoke to us, in particularly: Planet, Profit and Purpose. It's kind of saying to yourself, if you’re not in business for these reasons then what’s it all for.
I’d also add that we’re really excited about influencing change because the programme attracts such an eclectic mix of people, from mindful thinking to spiritual to economy. It's really nice to hear and be in the room with those different conversations. It lets us see how the bigger companies really think, because as much as we’ve previously worked for some big companies, you're not necessarily privy to what everybody thinks, what those key stakeholders are saying and what they're trying to implement.
It's just a nice space to be in, to be where people are trying to impact change and I think that's the beautiful thing about it. Everyone is coming together for the greater!
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What is unique or different about this programme?
The Summer School will provide an unrivalled deep dive into the four megatrends of People, Profit, Purpose and Planet through thought leadership, social learning, and self-led modular content. Supported by experts, retailers and organisations that will stretch delegates thinking by looking outside of what they ‘think’ they know, bringing insight and foresight back to the organisation. The blend of residential and virtual over the course of the 8 weeks provides attendees the opportunity to put into practice what they are learning and explore this within the safety of their groups during the programme. Our course will bring to life the lenses, developing truly conscious leaders within retail for now and the future. There is no other programme like the Leaders’ Summer School!
We are proud that our residential home for 2022 will be Ashridge House Estate in Berkhamsted, Hertfordshire. With the changes in the School being more future focused and inclusive it is important to us that our residential home reflects similar values.
What is the price of the programme and do you offer any discounts?
Our earlybird offer has now closed. The standard price for BRC Members starts from £3,225 for the Emerging Leaders Programme and £3,350 for the Transforming Leaders Programme. This is variable dependent BRC Membership. Group and individual discounts may be applied by discretion with our Head of Leadership Programmes, please contact email@example.com to explore this further.
There is plenty of parking available however we are conscious of our own carbon footprint and would encourage delegates to either car share or arrive by train to Berkhamsted station. A free shuttle bus will be available to take delegates to the venue on the day of arrival and departure, timetable is below.
What is a Group Coaching session?
Each delegate will be assigned to a coaching group made up of 8-10 learners and facilitated by a Group Coach, these sessions are essential to benefit from the social learning element of the programme. The relationship of the group with start to form at the residential and this will build as the course progresses, sessions will be arranged around the live virtual elements of the programme providing the groups with the opportunity to reflect on what they have heard, discuss, debate, and explore within a safe environment. The Group Coach is there to support in facilitating, coaching and being an independent confidante to delegates to nurture their learning.
Across the duration of the school, we anticipate that each learner will need to assign 3-4 hours per week to either a live event, group coach sessions, module work and self-reflection which would be on a Wednesday afternoon.
There will be a golden thread of “how can I apply this learning and how will it impact me, my team and my organisation.” This will be supported by a self-assessment tool completed by the learner at the start of the school, the tool has been built specifically for the programme using neuroscience and aims to dig beneath the surface of the conscious leader to bypass their individual bias. The results will continue to grow and evolve as delegates take their learnings back to the workplace and assess these against their original learning intentions.